Why real estate agents should focus on short videos to rank in Google

In the real estate world, a strong online presence is critical to success. Potential buyers and sellers almost always start their search online, so search engine optimization (SEO) is essential in your marketing strategy. In addition to blogs and articles, there is an increasingly important focus on brief content—including short videos, such as YouTube Shorts. This type of content can significantly improve your search results on Google.

1. Google gives priority to fresh “bite-sized” content

Google loves new, relevant content and often gives priority to recent publications. Short content such as social media posts, short videos, or news updates may be published more often than long articles, sending a positive signal to Google. Real estate agents can use short updates, market news, and short videos to keep their website fresh and active.

People's search behavior has changed. That's why Google often puts social media content at the top of their search page.

Short videos are perfect to provide quick real estate tips, do house tours or offer a glimpse into popular neighborhoodsn. These videos don't have to be longer than 60 seconds, making them quick and easy to make and consume. They can immediately paint a visually appealing picture of your expertise or offerings.

Benefits of YouTube Shorts for Real Estate Agents:

• Expand your reach: Google regularly shows YouTube videos in search results, increasing your chances of being found online.
• Engage your audience visually: Real estate is about visual appeal, and short videos can give potential buyers an immediate glimpse into the style, atmosphere and quality of a home.
• Easy to share: YouTube Shorts and other short videos are easy to share on social media platforms, further expanding your reach.

Videos keep people on your website longer, which has a positive influence on your SEO.

4. Short videos and social media: the perfect combination

Short videos like YouTube Shorts, Instagram Reels, and TikToks do particularly well on social media, where they can often go viral. This offers real estate agents an opportunity to expand their reach and drive more traffic to their website, which in turn is positive for your SEO.

For example, think to short house tours, tips for furnishing a home, or updates about the local market. By posting this type of content regularly, you build a strong online presence that generates social signals to Google, which can contribute to better search results.

5. Short content and local SEO

Real estate is a local game, and short content, such as videos that highlight specific neighborhoods or local trends, can significantly boost your local SEO. By quickly responding to market developments and combining this with compelling videos, you can show that you're the local expert, which will reward Google with higher search results for local searches.

Short videos are perfect for providing quick real estate tips, doing house tours, or offering a glimpse into popular neighborhoods.

6. Save time without loss of quality

YouTube Shorts and other short content are efficient in production, so you can still create high-quality content with less time investment. These short videos offer the same visual impact as longer videos, but are much easier and faster to make.

Conclusion

In the rapidly changing digital world, short content, and in particular short videos such as YouTube Shorts, is essential for real estate agents who want to improve their Google search results. By regularly making catchy, informative short videos, you're responding to modern search engines' need for fresh, mobile-friendly, and shareable content. This not only increases your online visibility, but also strengthens your position as an expert in your local market.

Make short videos an integral part of your marketing strategy and watch your search results, engagement, and customer base expand.

source: https://grandcrudigital.com.au/blog/youtube-shorts/