360° vs. video walkthrough: What's the best choice for your real estate agency?

In the modern real estate market, it is essential to engage potential buyers with compelling online presentations. Both virtual tours with 360° photos and video walkthroughs offer the option. But what exactly are the differences, and which option best suits your home?

Virtual Tours: photo reports with a twist

Benefits:

• Interactivity: Virtual tours offer a 360-degree experience, giving potential buyers the feeling of actually turning around.

• High Level of Detail: This technology provides an accurate and detailed view of the home, helping to provide a complete overview. They can examine every corner and space in detail.

• Autonomy: Buyers have the freedom to navigate around the home at their own pace and focus on the spaces that matter most to them.

Cons:

• Time and Cost Intensive: Taking a virtual tour often requires expensive equipment and specialized software, and, above all, a lot of time.

• Mobile Compatibility: Virtual tours can sometimes load slower on smartphones and tablets, which can affect the user experience. Did you know that 70% of people who search for homes do so on their smartphones.

• Shareability: These tours are often harder to share on social media and some real estate portals, which can limit the reach.

Many real estate agencies are looking for a solution that can be quickly integrated into the office. Video is very suitable for this.

Video Walkthroughs: Fast and Accessible

Benefits:

• Convenience: Video walkthroughs can be easily recorded with a smartphone (and the Walkly app), saving time and money.

• Mobile-friendly: These videos are optimized for viewing on mobile devices, which ensures a smooth user experience. You can also easily integrate them into an Immo portal or website.

• Wide Range: Video walkthroughs are easy to share on social media and real estate portals, allowing them to reach a wider audience.

Cons:

• Less pronounced on desktop: Because most videos are currently shot vertically, you may need to make adjustments to your website on a desktop.

• Less Detail: The viewer cannot zoom in to certain aspects of the home. This may cause some details to go unnoticed.

• Low-quality smartphones can reduce quality: If you want to make a professional video walkthrough, it is recommended to use a premium smartphone.

What are the benefits of Walky?

• With Walkly, you can easily make your own video walkthroughs for all your digital channels.

• Thanks to the user-friendly app, anyone with a premium smartphone can make video walkthroughs.

• By the different types of videos can offer you video anytime, anywhere. On immo portals, your website and social media.

• Walkly's innovative solution saves you time making video walkthroughs

• By offering video more easily, you ensure a more efficient sales process.

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