Do I have to be on TikTok as a real estate agent?

As a real estate agent, you may be wondering if you should also be on TikTok. It's a question that gets asked a lot, but the answer is simple: yes, of course! In this blog post, I'll answer some frequently asked questions about using TikTok as a real estate agent.

“Isn't TikTok for dancing kids?”

That's no longer true, there is much more to TikTok than just children dancing. TikTok is a platform where people of all ages and backgrounds share videos on a variety of topics. So there are certainly also videos about real estate. TikTok's algorithm shows the videos you like at that moment. If you are looking for a home, you will also receive videos of this.

What should I set up there then?

On TikTok, as a real estate agent, you can combining your knowledge, showing how your office works and your homes. For example, videos giving tips for buying or selling a home, or videos giving a tour of a home for sale.

TikTok is the fastest-growing platform in every age bracket

“Do I have to dance too?”

If you like that, you can of course! But the most important thing is that you show your personality on TikTok. So you can also just talk about real estate without dancing.

TikTok isn't going to sell a house, right?

That's right, TikTok isn't going to sell a house. But it is possible help with your brand awareness. By regularly sharing interesting videos on TikTok, more people will get to know you as a real estate agent. Who knows, they might end up with you in the future if they want to buy or sell a home.

When do I have to do all that?

Creating videos for TikTok doesn't have to take a lot of time. Make clear agreements with your office about how you will create content and make sure it is done efficiently. Once you've made a few videos, you'll see that it's getting easier and faster.

In short, as a real estate agent, it is definitely worthwhile to be active on TikTok. It's a way to present yourself and your office to a new audience in a fun and creative way. And with apps like Wally making videos is also very easy!