Real estate videos are a great way to give potential buyers a realistic view of the property for sale. With today's technology, it's easier than ever to make a professional and impressive video. In this blog post, we'll share some tips about how to make an eye-catching real estate video.

Use the right material

Your smartphone offers so much quality these days that expensive, professional cameras and lenses are often no longer the great added value. The image stabilization in the new mobile devices is also often so good, that a stabilizer is no longer necessary. In some cases, a stabilizer or gimbal can help keep your camera stable while you walk around the building, but you can also absorb a lot with your posture. A drone can also be useful for viewing the home from above..

Plan your video

Before you start filming your video, it's important to make a plan. Think about what you want to show, what angles you want to use, which shots are important, and so on. You have to know well how the house works to do this. By making a plan ahead of time, you can make sure you don't miss anything important and that your video runs smoothly.

Make use of natural light

Natural light can make a big difference in how a home looks on camera. Try shooting the video during the hours when the sun is at its best. Open the curtains and turn off the lights to let in the natural light. If the home does not have much natural light, you may want to consider additional lighting to be used to improve the atmosphere. When filming indoors, it's important to make sure the lights aren't too bright and that shadows don't fall on the walls. When filming outside, try to avoid filming against the sun to avoid overexposed images.

Video viewers remember up to 95% more of a message when they watch it in a video.

Pay attention to details

When shooting the video, pay attention to the small details that make the home unique. For example, film the view from the window, the texture of the walls and floors, the built-in wardrobes, and other features. By highlighting these details, you can give potential buyers a better idea of how the home looks and feels.

Combine text and image

By mentioning the most important details of the property in the real estate video, the viewer immediately knows how the house works and whether it contains some of his or her requirements. The number of bedrooms, the size of the rooms or terrace, what is the year of construction,... This way, interested parties receive a lot of information in a very short time.

Visualize the surroundings

The location of the home is at least as important as the home itself, possibly even more important. Show a few images of the nearby park, the school or the church tower and the viewer will immediately get a better feeling about the home he or she is interested in. By paying attention to this, you can distinguish yourself from other real estate agencies.

Use the right music

Music can improve the mood of the video and make the viewing experience more enjoyable. Choose music that matches the atmosphere of the home and that does not distract from the home itself. Be sure to think about the audience you're selling the house to. If the target group is a bit younger, the music could certainly be a bit more uptempo.

Ensure a professional end result

The end result should give the viewer a good feeling about the home, but also know which agent is selling the house. So use your logo in the video so that they can contact you afterwards.