Why videos are essential for real estate on social media Generate videos 1,200% more shares then text and images together . This makes video the most powerful format for increasing your reach and making your offerings go viral.
Real estate ads with video receive 403% more requests than ads without video. So videos not only provide more reach, but also more qualitative leads.
Get potential buyers a much better and more realistic picture of the home via video , allowing them to take action more quickly.
Publish your home video on various social media channels. Choose the right platform and customize your videos YouTube Shorts: Wide Audience, Searching Instagram: Visually oriented, young/old Facebook: Older target group, local TikTok: Younger audience, trend-sensitive LinkedIn: Professional Network Generate videos 1,200% more shares then text and images together Best practices for maximizing your reach Quality and quantity: Invest in good image and sound (a decent smartphone is enough these days). A short, light-hearted video One minute (“Turbo Tour”) often works better than a long, slow video. Try repeating this process without much thought.Understand the algorithm : Platforms are more likely to show highly interacting videos to a wider audience. Actively ask for comments, shares, and likes.Use relevant hashtags and descriptions: This increases your visibility, especially on Instagram, TikTok and YouTube.Publish at the right time : Analyze when your target group is active and plan your posts accordingly.Vary formats : Alternate home tours with tips, customer testimonials, “behind the scenes” or humorous content.Promote your videos : Use paid ads to target your target group, for example via Facebook or Instagram Ads.Measure what matters: reach and engagement Don't just look at the number of views, but especially at the number of likes, comments and shares. This tells you more about the real impact of your videos.
Use social media analytics to learn which videos rank best and adjust your strategy accordingly.
Walkly: make successful home videos quickly With Walkly you can easily make professional home videos that perfectly match the requirements of each platform. Thanks to the intuitive app, any real estate professional can be present quickly and efficiently on all major social media platforms.
Want more reach with your home videos? Try Walkly and see the difference for yourself!
