Immo Rottiers uses video walkthroughs to buy and sell homes.
Tommy Rottiers & Silke De Cat from Immo Rottiers use Walkly to strengthen their sales and marketing strategy. Despite being a small team, they achieve great results.
In the world of real estate, it's important to offer your homes to potential buyers in an attractive way. Tommy Rottiers & Silke The Cat from Immo Rottiers discovered that the more traditional way of selling was not always effective and are therefore always looking for new ways to put their homes in the spotlight. They quickly came to the power of video walkthroughs. This case explains how this broker took his business to the next level by video walkthroughs to deploy.
Wrong image of the home
Tommy noticed that customers often had the wrong idea of the home, even though they had viewed the listing. The people who arrived on site realized after just a few minutes that this was not the home they had in mind. This was a disappointment for them, but also for Tommy, who experienced this several times. Pure waste of time because the move had already been made. “If I add up how many miles I travel to quickly realize that this wasn't the place for them, I get almost a full month a year”.
”Video walkthroughs took my sales conversations to a whole new level.”
— Tommy Rottiers, Immo Rottiers
Video as the focal point of a real estate ad
Tommy decided to use video walkthroughs to better present his homes to potential buyers. He shot the videos himself, which captured the home in a visually appealing way, but what made the videos really interesting was that the property information was also immediately visible. The number of bedrooms, the year of construction, the dimensions,... these are the things that the viewer can immediately tick off his wishlist.
He uses the videos while promoting the property, both on his website and on the real estate portals, he placed them as a virtual tour. Silke, office manager at Immo Rottiers, also immediately set up a version of the video Instagram Reels to reach a larger audience.
“I was impressed with how the home came to life in the video walkthrough. I knew I was interested right away.”
— Pieter, prospective buyer
No extra effort and yet more results
The use of video walkthroughs had an enormous effect on the sale of the homes. Customers now received a much better view of the home, which made them more interested in watching it. The broker noticed that the sales calls more efficiently expired because he was now able to show and explain more to customers. In addition, the broker achieved a lot larger audience by posting the videos on his website & on social media. In addition to better prepared site visits, the result was an enormous boost to Immo Rottiers' reputation.
