“Bart uw Makelaar” improved its social media strategy
Read how Bart Tuelings from “Bart Uw Makelaar” uses automatic video editing to regularly post videos to social media
Bart is the proud owner of “Bart uw Makelaar,” a thriving real estate company in Tilburg, the Netherlands. Although he was successful in closing deals, he realized that he was lagging behind when it came to social media marketing. Bart had heard that videos were essential for increasing reach and brand awareness on social media, but he had no experience with video editing. This is where Walkly comes in.
Challenge
Like many real estate agents, Bart struggled with making professional videos that were good at presenting his offerings. His existing strategy, based primarily on photos and text descriptions, did not provide sufficient engagement. He knew he had to go a step further to stand out in a competitive market where mobile users dominate.
Shoot once, and no further hassle
Bart discovered Walkly, an easy-to-use app that offers automated video walkthroughs. Without any experience in video editing, he was able to make professional-looking videos with his smartphone. Walkly's automatic editing feature ensured that the videos were not only clear and attractive, but also consistent and professional.
“Thanks to Walkly, I can now make videos that really show off my homes. I don't have to worry about complex editing, the app does everything for me.”
Results
After implementing Walkly in his marketing strategy, Bart saw impressive results:
- Increase in reach: His social media posts with video walkthroughs reached 150% more people compared to posts containing only photos and text.
- Improved engagement: On average, the videos were viewed 6 times longer than previous content. This has resulted in a significant increase in likes, shares and comments on his social media channels.
- Growth in followers: Within three months of the first video walkthrough, the number of followers on his Instagram account soared. This was mainly due to the visually appealing and informative content that Walkly made possible.
- Better leads: Thanks to increased visibility and engagement, customers repeatedly said that the videos gave them a much better picture of the homes.
Conclusion
Walkly helped Bart take his social media strategy to the next level without the need for complex video editing skills. By using automated video walkthroughs, he was able to expand his reach, create more engagement and significantly improve his brand awareness.
Bart is now an example for other brokers who want to modernize their marketing strategy and get the most out of their social media presence. With Walkly, brokers like Bart can easily and effectively produce high-quality videos that capture and convert attention.
