Property Portal Watch: the transformative power of video for real estate portals

Bangkok, March 14, 2024 - At the Property Portal Watch conference, Jonas Leskens, CEO of Walkly, presented a keynote speech about the revolutionary impact of video on the real estate market. In his presentation, he highlighted the increasing integration of video by real estate professionals and the concrete benefits this brings to both buyers and sellers.

“The real estate sector is on the verge of a transformation,” says Jonas Leskens.

Walkly presented compelling statistics that underscore the power of video in the real estate sector. Research shows that:

• 93% of buyers watch online video while looking for a home.
• Homes with video walkthroughs are viewed 400% more often than those without.
• Buyers who watch a video walkthrough are 66% more likely to contact the broker.
• Video walkthroughs lead to faster sales with an average of 8 days of market savings.

“Today's buyers expect more than static photos. They want an immersive and interactive experience that gives them a real sense of a home, and video offers just that.”

In addition to sharing these figures, Jonas Leskens, CEO of Walkly, delved deeper into the practical applications of Wally's video app. He demonstrated how real estate agents can easily create professional video walkthroughs with their smartphones, share them on popular real estate portals and social media, and get valuable analytics to optimize their marketing strategy.

The keynote speech was enthusiastically received by the audience of real estate professionals. The presentation confirmed the increasing interest in video in the real estate sector and provided valuable insights into how real estate agents can use this technology to increase their success.